About Us

Built for Home Services.

At CAC Marketing, we help home service businesses turn advertising into actual customers.

Most agencies report on leads, clicks, and impressions. We focus on what really matters—cost per customer, booked jobs, and return on your marketing spend. With decades of experience leading revenue and performance teams and building go-to-market strategies at top AdTech and MarTech companies, we help you focus on business outcomes.

We’ve spent years launching sales teams, introducing new products, and executing marketing strategies for thousands of clients. We’ve helped agencies, brands, and media companies activate advanced audience solutions, track real-world performance, and grow revenue at scale.

We bring that same performance mindset to home service businesses looking to grow in competitive markets.

What We Do

We specialize in full-funnel marketing solutions tailored to contractors and service providers, including:

• Google Ads & LSAs – Maximize your visibility on high-intent searches

• Local SEO & Maps Optimization – Increase success with search engine marketing

• Programmatic & CTV Ads – Target by ZIP code, income, homeowner status, and more

• Meta (Facebook/Instagram) Ads – Drive awareness and retarget leads

• Attribution & Analytics – Measure every lead, call, and closed job

Our approach is consultative, not cookie-cutter. We tailor every program to match your business model, goals, and capacity to scale.

We built CAC Marketing to solve a real gap: businesses juggling multiple vendors—each trying to take credit for the same result.

We’re different. We’re your partner, focused on:

• Lowering your Customer Acquisition Cost (CAC)

• Maximizing the Lifetime Value (LTV) of every customer

• Building a repeatable system for predictable growth

• Giving you clarity on what’s working—and what’s not

Every engagement starts with a free review and consultation, so we can map where your business is today—and where it can go next.

Schedule your free consultation today and let’s build a smarter path to customer acquisition.